Samsung Introduces Culture.Connect Platform to Promote Cultural Heritage

When information technology comes to learning about a country'southward diverse civilization and heritage, it is always best to get an in-depth immersive experience. Samsung, in an effort to re-discover the beauty and richness of Southeast Asia, has launched the Culture.Connect plaform.

Starting time appearing in Malaysia, this Southeast Asia-wide citizenship initiative aspires to starting time-up and enhance meaningful engagements with local communities by celebrating the distinct aspects of each country in the region.

The program, which Samsung Southeast Asia & Oceania is spearheading, volition tap onto a diverseness of cultural passion points like famous landmarks, nutrient, arts and civilization, equally well every bit music.

Part of the rollout for the Civilisation.Connect includes introducing Samsung's outset location-based augmented reality app known as 'Civilisation Explore'. When turned on, users tin can learn near the heritage of a country in an immersive manner. In the case of Malaysia, the app comes with unique features that are tailored according to the country's local communities. Only put, it will act similar a personal virtual tour guide that features and shares about the interesting landmarks and cultural heritage that can be found around this beautiful nation.

Similarly, other parts of Southeast Asia will likewise exist receiving their ain optimised Culute Explore app and content that is relevant to that specific geographic zone.

"Beyond creating new experiences with our innovation, Samsung is likewise keen to enrich local cultures. This is why we moved to innovate Culture.Connect, a concept that place disquisitional focus on local culture. Part of this effort is the launch of the Culture Explorer app, a location-based AR-powered app that allows users to find out more than almost curated interests and selected locations," said Roh Jae Yeol, Managing director of Corporate Affairs, Samsung Malaysia Electronics.

Beyond showing points of interests and facts on local culture, Samsung has also partnered up with a several organisations to heighten the platform and enrich the app with relevant content and in-depth information on national and historical landmarks.

Thus far, simply the Islamic Arts Museum Malaysia and The Stadthuys are featured on the newly launched app. Details on other countries within Southeast Asia will be included onto the initiative and app afterwards on.

"With Culture Explorer, users can look up cool facts and in-depth information before they make their over and fifty-fifty retrieve tidbits on what they can do there. Partners that have worked closely with the states on this project will shortly provide their own respective content on our culture-focused app. Please await forward to what the Islamic Arts Museum Malaysia, PETRONAS Twin Towers, and Pinang Peranakan Mansion, amongst others, will be developing," added Roh.

Ermieyati Samsudin, Deputy Minister of Tourism and Civilisation of Malaysia, who has been in attendance for the launch, felt this move from Samsung is timely as the tourism manufacture is yet growing and plays a disquisitional role in supporting the economic system.

"With Samsung's efforts, Malaysia's rich culture and diverse heritage now has a new outlet to engage tourists, and even locals, in a unique and immersive manner. This new venture adds in a digital twist to our own efforts and, I have to say, the timing of this launch is perfect every bit we are at present preparing to celebrate Malaysia's Independence Mean solar day," she added.

Samsung's Culture Explorer is compatible with all Android smartphones and tablets, can now exist downloaded for complimentary from the Google Play Store, and does not crave any user registration to gain total access to the app.